To strengthen Cornetto’s bond with the music industry of Pakistan. For us, the challenge was to take the show to the next level on digital media.
Created a synergy by integrating various digital platforms including mobile, web, Facebook, Vimeo, Souncloud, Twitter etc and eventually got some brilliant results out of it.
The response was unparalleled. We experienced over 600,000 views of the 18 content pieces and some of the songs produced on the show went insanely viral on the web.
Cornetto Music Icons from