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Clear

Last Chance Audition

Clear was one of the presenting partner of Pakistan Idol but, Other sponsors for Pakistan Idol took lead on all fronts. the challenge was to gain the maximum share of voice on digital front as quickly as possible.

The campaign was to give another chance to all those talented musicians out there that didn't have the chance. Either, because they missed the auditions or Pakistan Idol auditions were not held in their cities. Clear came with an opportunity for all of them to participate through an online competition.

The campaign got an overwhelming response from all over Pakistan with 10,000 registration and 5000 auditions in just 12days.