Recruit, retain and engage fans for a span of 40 days through a simple predict and win game supported by filler information on our website.
Come up with a game that was simple and engaging enough to interest both die hard football fanatics and non football users through out the World Cup in a Predict & Win competition.
In 17 days we were able to recruit 1800+ unique users and get 32,000+ predictions. We also acquired 35,000+ likes.
