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Clear was one of the presenting partner of Pakistan Idol but, Other sponsors for Pakistan Idol took lead on all fronts. the challenge was to gain the maximum share of voice on digital front as quickly as possible.
Clear will be finding Pakistan’s first Viral Idol through Facebook. Contestants that became center of attraction because of their unusual acts will be taking part in our video contest on Facebook.
Clear Viral Star was the most popular campaign this year for Clear. We got more than 200,000 shares and above 600,000 video Plays but also, we set our mark as the most hilarious digital show related to Pakistan idol.