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Lipton

Lipton Hangouts

To establish Lipton tea bags association with friendships, entertaining moments, togetherness & customization of flavor(ATL campaign at the time).

The campaign idea was to celebrate friendship with Lipton. Friends while hanging out over tea, sipping Lipton, would capture their friendships moments and share these to win exciting prizes.

Results were amazing as the overall engagement throughout this campaign crossed 150k while reaching out to a unique audience of 900K.

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