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News | Lums

LUMS Marketing Colloquium 2013
LUMS Marketing Colloquium 2013

On the 30th and 31st of March 2013, Walnut Media played their role as proud strategic partners to the LUMS Marketing Colloquium. The event was a nation wide competition revolving around testing the marketing and creative skills of students from all over the country, highlighting Walnut Media's resolve in nurturing and promoting the youth in all sph...

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LUMS Marketing Colloquium 2013

LUMS Marketing Colloquium 2013

On the 30th and 31st of March 2013, Walnut Media played their role as proud strategic partners to the LUMS Marketing Colloquium. The event was a nation wide competition revolving around testing the marketing and creative skills of students from all over the country, highlighting Walnut Media's resolve in nurturing and promoting the youth in all spheres of professional life.

During this event, more than 500 students from across universities in Pakistan competed against each other to test their marketing skills through formulating brand strategies, preparing ATL and BTL marketing plans, and more.

The focus of the event was on digital marketing. Through this event, the LUMS MBA Marketing Executive Club provided a platform for business students to bring their business comprehension skills and individual competencies together in order to develop digital marketing. Speaker sessions, workshops and challenging competitions that test their creativity were conducted to prepare students for real-world strategic business planning.