To establish a reconnection with PSFW '14 and o keep our fans involved and engaged with the biggest fashion trends right off the PSFW' 14 runway.
Idea of the campaign was to keep all of our activities synced to focus on creating noise and buzz about the PSFW ’14.
The campaign managed to reach over 3.5 million fans and PSFW' 14 became one of the most fashion inspired events for our TG.