To break through the clutter and make Sunsilk Fashion Week one of the biggest event on digital.
From live Twitter feeds on the red carpet to making it a virtual event by streaming it live on Facebook, Sunsilk Fashion Week 2014 became larger than life by syndicating it on all digital platforms.
Within 4 days of the event, Sunsilk became the most talked about brand and innovation to reach out to as many people as possible is still remembered.