To syndicate Pakistan’s biggest fashion event on Digital and owning it completely.
Pakistan’s first Invisible Fashion Show was carried out on digital and on ground! Twitter, Facebook, Pinterest, Instagram and Sunsilk’s very own website was launched. Real time updates and live-streaming of the event was done on all digital platforms.
The highest organic growth and engagement on our Social Platforms for Sunsilk. Pakistan's biggest Fashion event. The highest Talkabilty on Facebook within our category and TG! Among the Top 3 countries (in terms of PTA) for Sunsilk beating giants - Indonesia, Malaysia, India, Singapore and many others in just 4 DAYS!