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Pakistan’s first ever Hair Styling Day on Digital globally! To create a strong association of the brand with hair styling while targeting our TG.
Sharing hairstyles on the page and asking our fan base to make those hairstyles, take a picture and upload them after which they will be voted upon.
Breaking the myth of the hesitancy of females to share UGC, we generated over 4,300 entries, 68,000 votes, and over 1,200 girls celebrated Hairstyling Day with us on digital on the 28th of February.
